Industry: Machinery | Technology: 3D Catalog, VR
Overview
EXAR delivered a combined 3D digital catalog and VR solution to HPM, allowing them to present their machinery in rich detail at exhibitions. The VR integration fostered a more engaging and dynamic sales process, significantly enhancing customer interaction and understanding, moving beyond static presentations.
The Challenge
HPM aimed to elevate their presence at key industry exhibitions. While showcasing physical machinery is impactful, it limits the number of products shown and doesn't always allow for in-depth exploration of internal components or operational sequences. They sought a solution to present their machinery range more dynamically, capture visitor interest effectively, and provide a deeper understanding of their technology compared to traditional methods.
The EXAR Solution
EXAR developed an integrated digital solution tailored for HPM's exhibition needs. A comprehensive 3D Digital Catalog was created, featuring optimized models of HPM's machinery, accessible via touchscreens or tablets at the booth. This allowed easy browsing and interaction. Crucially, this was paired with a Virtual Reality (VR) component. Selected machines could be experienced immersively using VR headsets, allowing potential clients to virtually walk around, inspect details closely, and even visualize operational processes in a simulated environment. This combination provided both quick access via the catalog and deep immersion via VR.
- Interactive 3D Digital Catalog for easy browsing.
- Immersive VR experience for in-depth exploration and simulation.
- Optimization of HPM's machinery CAD data for both platforms.
- Setup and support for deployment at exhibition booths.
Results & Benefits
The combined 3D catalog and VR solution transformed HPM's exhibition strategy. The interactive nature of the digital tools led to significantly higher visitor engagement and longer interactions at their booth. Potential customers gained a much clearer and more detailed understanding of the machinery's features and benefits. The sales team reported that the VR experience was particularly effective in creating memorable presentations and facilitating technical discussions. This innovative approach enhanced HPM's brand image and provided a distinct advantage in a competitive exhibition environment.
- Created a highly engaging and dynamic sales tool for exhibitions.
- Significantly enhanced customer interaction and product comprehension.
- Provided a memorable and technologically advanced brand experience.
- Facilitated more effective communication of complex machinery details.