Industry: Machinery | Technology: 3D Catalog
Overview
EXAR provided a 3D digital catalog solution for Kesmak, helping them showcase their machines in a more flexible and accessible way, particularly at trade fairs. This digital approach significantly reduced their logistics costs associated with physical machine transport while allowing potential buyers to explore products in comprehensive detail.
The Challenge
Participating in numerous industry fairs is vital for Kesmak's sales strategy, but the costs and logistical complexities of transporting, setting up, and dedicating valuable booth space to multiple large machines were substantial. Limited booth space often meant only a fraction of their product line could be displayed. They needed a cost-effective solution to present their full range of machines in an engaging and detailed manner, regardless of physical constraints, allowing buyers deep exploration capabilities.
The EXAR Solution
EXAR developed a tailored 3D Digital Catalog solution for Kesmak. By optimizing their existing CAD files, we created high-fidelity, interactive 3D models of their key machinery. This digital catalog was designed for easy deployment on tablets and large touchscreens commonly used at exhibition booths. Potential customers could navigate the catalog, select machines, rotate them 360 degrees, zoom into specific components, view animations of operational processes (where applicable), and access technical specifications instantly. This provided a rich, informative alternative to static displays or limited physical presentations.
- Development of an interactive 3D Digital Catalog featuring Kesmak's machine portfolio.
- High-quality optimization of CAD data for smooth performance on standard display hardware.
- Implementation of interactive viewing tools for detailed product exploration.
- Deployment strategy focused on accessibility at trade fairs (tablets, touchscreens).
Results & Benefits
The implementation of the 3D Digital Catalog yielded significant advantages for Kesmak. Most notably, there was a substantial reduction in expenses related to shipping, handling, and renting large booth spaces for physical machinery at trade fairs. The digital format allowed Kesmak to present their entire product line effectively, even with limited booth space. Potential buyers benefited from the ability to explore machines in detail at their own pace, leading to more informed inquiries and improved engagement quality for the Kesmak sales team. The modern, digital approach also enhanced Kesmak's brand image among potential buyers and competitors.
- Substantial reduction in trade fair logistics and transportation costs.
- Increased flexibility in showcasing a wider range of machinery.
- Improved product exploration capabilities for potential buyers.
- More efficient use of exhibition booth space.
- Modernized brand presentation at industry events.