Industry: Machinery | Technology: 3D Catalog, VR
Overview
To overcome the challenges of showcasing large machinery at trade fairs, EXAR developed an integrated solution for Sözer Makine featuring an interactive 3D digital catalog and an immersive VR experience. This allowed potential customers to explore complex equipment in detail without the need for physical prototypes on the show floor, leading to increased engagement and reduced logistical costs.
The Challenge
Participating in national and international trade fairs is crucial for Sözer Makine, but transporting their large-scale industrial machinery involves significant logistical complexities and high costs (shipping, setup, floor space). Furthermore, static brochures or video loops often fail to capture the intricate details and operational advantages of their equipment effectively, making it difficult to stand out and engage potential buyers deeply on crowded exhibition floors. Sözer Makine needed a modern, cost-efficient, and highly engaging method to present their full product capabilities.
The EXAR Solution
EXAR implemented a comprehensive digital showcase strategy. We transformed Sözer Makine's existing CAD data into a high-fidelity, interactive 3D Digital Catalog. This catalog, optimized for performance, became accessible on multiple platforms including large touchscreens and tablets within their booth, allowing detailed exploration through rotation, zoom, and exploded views. Complementing the catalog, a dedicated Virtual Reality (VR) experience was created. Using VR headsets, visitors could immersively step into a virtual representation of the machinery, understand its scale, and interact with key components, offering a memorable and informative demonstration without the physical machine.
- Development of a multi-platform 3D Digital Catalog.
- Creation of an immersive VR trade show experience.
- Optimization of complex CAD models for real-time performance.
- Integration of interactive features like exploded views and component highlights.
Results & Benefits
The digital solution delivered tangible results. Sözer Makine observed a marked increase in visitor dwell time and interaction quality at their exhibition booth, translating into a higher number of qualified leads. The elimination of physical machine transport led to substantial savings in logistics, insurance, and setup expenses. The interactive nature of the 3D catalog and VR experience allowed the sales team to demonstrate product features more effectively and enabled potential buyers to gain a deeper understanding. This innovative approach also significantly strengthened Sözer Makine's brand perception as a modern, technology-forward company in the competitive machinery market.
- Provided a highly engaging and interactive product exploration experience.
- Successfully attracted more potential customers at exhibitions.
- Significantly reduced costs and complexity associated with shipping physical machinery.
- Enabled clear and detailed exploration of complex machinery features.
- Strengthened Sözer Makine's image as an innovative company.